Recently I’ve been looking at adserving tools for small publishers and small to medium advertisers that want to avoid the charges of Atlas, Doubleclick, Eyeblaster, and the rest.
Even for smaller publishers and advertisers, it’s important to control online advertising through one central adserver for truly 3rd party optimization of performance.
Here’s one I found that looks the part, which I will try and test on a couple of sites soon.
My main concerns at this point on a free tool would be dependancy (i.e. what happens if their servers go down), de-duplication control, and reporting formats. But obviously for a small to medium publisher or business, the free part means advanced online optimization is still available.
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